Hersheys Chocolate Essay

Hersheys telephoner originated with glaze everywhere- globeufacturer Milton Hersheys decision in 1894 to produce sweet coffee as a coating for his caramels. Located in Lancaster, Pennsylvania, the wise enterprise was named the Hershey java keep confederation. In 1900, the beau monde began producing draw deep br deliver in discontinues, wafers and former(a) shapes. With mass resultion, Hershey was able to set about the per-unit cost and make draw hot umber, in one case a luxury item for the wealthy, low-cost to alone. A participation on the move.The contiguous success of Hersheys low-cost, luxuriously- pure tone draw drinking chocolate soon caused the familys possessor to consider increasing his harvest-timeion facilities. He decided to build a bleak chocolate factory amid the gently turn farmland of south-central Pennsylvania in Derry township, where he had been born. Close to the ports of bleak York and Philadelphia that supplied the import scratching and cocoa beans need, surrounded by dairy farms that provided the take out required, and the location was perfect. By the summer of 1905, the cutting factory was straightforward turn out delicious milk chocolate. New products, hard times. through with(predicate)out the next ii decades, plane much products were added to the unions offerings. These accept MR. GOODBAR candy obstruct (1925), HERSHEYS Syrup (1926), HERSHEYS chocolate chips (1928) and the KRACKEL taproom (1938). Despite the Gr occupy Depression of the 1930s, these products helped the impertinently incorporated Hershey drinking chocolate Corporation honour its profitability and avoid any doer perplexoffs. HERSHEYS chocolate goes to war.With the outbreak of human beings struggle II, the Hershey deep brown Corp. (which had provided milk chocolate measuring sticks to American doughboys in the archetypal war) was already geared up to subtract producing a survival ration quantity for military use. By th e devastation of the war, more(prenominal)(prenominal)(prenominal) than a billion ration D parallel bars had been produced and the club had earned no less than five Army- navy blue E employment Awards for its exceptional contributions to the war effort. In fact, the accompanys machine shop even turned out parts for the Navys antiaircraft guns. A family acquaintanceship becomes a family member.The postwar period apothegm the introduction of a host of naked as a jaybird products and the acquisition of an old one. Since 1928, H.B. Harry Reeses Candy old(prenominal)ity, likewise located in Hershey, had been making chocolate-covered peanut vine cover cups. apt(p) that Hershey Chocolate community supplied the coating for REESES penny cups, (the wrapper tell, Made in Chocolate Town, So They Must Be Good), it was non surprising that the 2 companies had a good relationship. As a result, seven eld after Reeses death in 1956, the H.B. Reese Candy political party was cha nge to Hershey Chocolate Corp. Growing up and branching out.The following decades would see the company renamed Hershey Foods Corporation in 1968 expanding its tackery product lines, acquiring related companies and even diversifying into another(prenominal) food products. Among the many acquisitions were San Giorgio Macaroni and Delmonico Foods (1966) manufacturing and marketing rights to face candy company Rowntree MacKintoshs products (1970) Y&S Candies, makers of TWIZZLERS licorice (1977) Dietrich Corp.s confectionery operations (1986) Peter capital of Minnesota/Cadburys U.S. confectionery operations (1988) and Ronzoni Foods (1990). The Hershey smart set enters a new century.Today, The Hershey Company is the tip North American manufacturer of chocolate and non-chocolate confectionery and foodstuff products. As the new millennium begins, The Hershey Company continues to introduce new products frequently and take advantage of egression opportunities through acquisitions. H ERSHEYS products are cognise and enjoyed all over the world. In fact, the company exports to over 90 countries. The Hershey Company body committed to the vision and values of the man who started it all so many old age ago. A New Company 1894In the beginning, the Hershey Chocolate Company was simply a wholly owned subsidiary of Milton Hersheys Lancaster Caramel Company. Using chocolate-making equipment purchased at the 1893 Columbian Exposition in Chicago, the company produced bake chocolate, cocoa and sweet chocolate coatings for the refer companys caramels. alone things changed with the hiring of William Murrie to carry on the excess product to other confectioners. Murrie was so triple-crown a gross salesman that the Hershey Chocolate Company quickly turned into a workable concern on its own. Milton Hershey became even more convinced that his future in the candy business lay in chocolate, non caramels. Sweet Chocolate Novelties 1895 1909By 1895, the Hershey Chocolate Com pany was manufacturing 114 antithetical items in all sorts of sizes and shapes. Many were flavored with vanilla and given luxurious-sounding name calling like LeRoi de Chocolate, Petit Bouquets and Chocolate Croquettes. Chocolate segars and cigarettes were in like manner quite ordinary. Some chocolate cigarettes and cigars, such(prenominal) as Vassar Gems and Smart Set Cigarettes, were on purpose marketed to women as an alternative to the tobacco variety. Chocolate was also touted as a witnesser of quick energy for athletes. The Baby in the loft 1898On August 1, 1898, the company adopted a very characteristic symbol for its trademark. The small child in a cocoa bean cod appeared on cans of HERSHEYS COCOA up until 1936, when it was finally replaced by the block earn familiar today. The Baby in the Bean went through many incarnations, sometimes dimension a cup of cocoa, sometimes a chocolate bar. Even the childs hair and facial expression underwent changes over the years. The logo symbol was finally retired in 1968, when the company was reorganized as Hershey Foods Corporation. determination the Formula 1895 1904While his company was prospered enough selling sweet chocolate products, Milton Hershey was certain the real market lay in milk chocolate. The problem was in developing a formula for manufacturing it chintzily and efficiently, while soothe maintaining a high level of quality. Hershey built a milk-processing whole kit on the family farm in Derry Township in 1896 and spent the next some(prenominal) years developing a operable formulation for milk chocolate. Hershey worked day and night, passing play back and forth between the flux room and the creamery, rarely even fish fillet for meals. Finally, in 1899, he cracked the expression and became the first American to manufacture milk chocolate. Hershey Goes to Cuba 1916With the onset of World War I, the European beet sugar, which Hershey had been using to make his milk chocolate, became in creasingly scarce. So, searching for a more dependable source, Milton Hershey started acquiring cane sugar plantations and constructing refineries in Cuba. Typically, he also open up a planned community for the workers, called primeval Hershey, based on the Pennsylvania model. Hersheys Cuban holdings eventually included 60,000 soil of land, five mills, a 251-mile railroad and, not surprisingly, a school for orphaned children. By the end of World War II, the company found it no longer needed its Cuban sources, and its sugar and railway interests were sold to the Cuban-Atlantic Sugar Company. Expanding and Innovating.Stepping Stones Many Hershey products that are familiar today were originally produced for the confectionary trade and were later on reformulated for consumers. HERSHEYS powdered cocoa, for example, has been manufactured perpetually since 1894. Also, Hershey was the first to sell chocolate sirup for home use beginning in 1926. Not all products under the HERSHEY snit ch were so self-made in the marketplace. HERSHEYS mint-flavored chewing gum, introduced in 1915, enjoyed only legal brief popularity. And a creation named the Not-So-Sweet bar was introduced in 1934, only to be discontinued in 1937. A Kiss and Tell storyOf course, the very first summation to the HERSHEYS product line of milk chocolate confections was HERSHEYS KISSES Chocolates way back in 1907. Originally, each one was hand-wrapped in a square of silver foil, but in 1921 machine wrapping was introduced, along with the addition of the unique plume which marked it as a genuine HERSHEYS KISSES Chocolate. The chocolates were not produced at all from 1942 through 1949 repayable to the rationing of silver foil during and promptly after World War II. HERSHEYS KISSES Chocolates were wrapped in colors other than silver for the first time in 1962. HERSHEYS KISSES with almonds were introduced in 1990 and the first successful HERSHEYS product using unobjectionable chocolate, HERSHEYS HUGS , in 1993. Sweet Inventions ii of the most successful products launched during 20s were the MR. GOODBAR and KRACKEL bars. MR. GOODBAR, combining milk chocolate and peanuts, was introduced in November of 1925. According to popular legend, Milton Hershey himself named the new product. Upon tasting it, he is said to have exclaimed, Now, thats a good bar The KRACKEL bar was introduced on phratry 14, 1938. During its first few years, the formula for the confection changed several times, with almonds, and then peanuts, being included along with crisped rice in milk chocolate. Finally, the nuts were eliminated altogether in 1943, go forth the crispy milk chocolate rule enjoyed by millions ever since. Mr. Reese and his CupsIn 1923, a former Hershey employee named H.B. Reese decided to start his own candy company out of the wine cellar of his home. He made several different kinds of candy, but it wasnt until five years later that he hit upon his greatest idea a confection of peanut butte r covered by milk chocolate (purchased, incidentally, from the Hershey Chocolate Company). During World War II, he discontinued his other product lines and concentrated on producing only REESES peanut butter cups. Despite its dependence on only a undivided product, Reeses company prospered, and in 1963 the H.B. Reese Candy Company was purchased by the Hershey Chocolate Corporation. Since then, the REESES product line has grown to include REESES PIECES candies, the NUTRAGEOUS candy bar and REESESTICKS. tone ending to WarThe Ration D Bar The U.S. Armys requirements were quite specific. For legions engaged in a worldwide war, they needed a ration bar that weighed about four ounces, would not merge at high temperatures, was high in food energy value, and did not discernment so good that soldiers would be tempted to eat it except in an emergency. This last accusatory in particular was certainly a new one for the Hershey Chocolate Corporation. Nevertheless, its chocolate technolog ists came up with something that passed all tests. Named Field Ration D, it was so successful that by the end of 1945, approximately 24 million bars were being produced every week. More successful still was HERSHEYS Tropical Chocolate Bar, a heat resistant bar with an improved flavor developed in 1943. In 1971, this bar even went to the synodic month with Apollo 15. Growing GlobalAdvertising to the republic Except for a TV and billboard driveway in Canada in 1964, the company had never really done ad on a national scale. In 1968, the newly renamed and reorganized Hershey Foods Corporation denote plans for a nationwide consumer advertising campaign spearheaded by the famous Ogilvy & Mather ad agency. startle with a Sunday newspaper add in July, 1970, followed two months later by television and radio commercials, the campaign was an neighboring(a) success. Sales of REESES peanut butter cups and HERSHEYS KISSES Chocolates, in particular, rose dramatically. But while the company today continues to herald in all media, the quality of our products is still our best form of advertising. Milton Hershey would have desire that. E.T. Makes a Good ChoiceIn the early 1980s, Hershey executive Jack Dowd met with Hollywood producer Steven Spielberg and struck a mound to include REESESS PIECES candy in Spielbergs upcoming film, E.T. The Extraterrestrial. When Hershey Chocolate Company President Earl Spangler first saw the characterisations promotional materials, he told Dowd, Thats the ugliest creature Ive ever seen. afterwards its successful premiere, the movie was screened by the companys managers and top brass. When the film ended, thither was first silence, then wild applause. like many others, Spangler emerged from the theater with moist eyes. Is he still ugly, Earl? Dowd asked. Replied the company president, Hes beautiful Both the lovable extraneous and his candy of choice became instant hits nationwide. Hershey Goes worldwideIn addition to being the lead producer of chocolate and non-chocolate confectionary and other grocery products in North America, The Hershey Company also carries on a significant international presence with operations in more than 90 different countries. Hersheys internationalist division exports HERSHEYS chocolate and grocery products worldwide and maintains licensing agreements with partners in nations such as South Korea, Japan, the Philippines and Taiwan. We dont suppose Milton Hershey would have been at all impress to learn that his HERSHEYS KISSES Chocolates are curiously popular in Japan. Top of the ChartsThrough unceasing technological modernization, strategically clear-sighted acquisitions and continued new product development, The Hershey Company grew spectacularly in the last 30 years of the 20th century. From $334 million in 1969, the companys net sales soared to $4.4 billion in 2004. The Hershey Company is the booster cable North American manufacturer of quality chocolate and non-chocolate con fectionery and chocolate-related grocery products. The company also is a leader in the gum and mint category.